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PureCircle Further Ramps Up Its Ability To Meet the Growing Demand For New Generation Stevia Sweeteners
The global demand for stevia is growing, as beverage and food companies increase use of the plant-based zero-calorie sweetener. Last year, PureCircle (LSE: PURE) announced that it vastly increased its capacity to supply the new generation stevia sweeteners like Reb M to its customers cost effectively for them. Now, the company -- the leading producer and innovator of stevia sweeteners -- has expanded its commercial teams to broaden its sales reach and maintain its superior customer sales and technical service.
As part of that expansion, the Company has hired three new vice presidents:
Aymeric De Gantes will serve as Vice President of Business Development. He will be focused on expanding the sales of stevia ingredient flavors. He recently served in multiple roles for Naturex Inc., a leading plant-based ingredients company, including as a Global Director and as a Sales and Business Development Director.
Catalina Reachi Simon will serve as Regional Vice President of North Latin America Sales. She is experienced in leading business teams and most recently served as the General Manager for Mexico, Central America and Colombia at Roha Sciences, which produces and sells ingredients to the food, beverage, pharmaceuticals and cosmetics industries.
Chris Tower will serve as the company’s Regional Vice President of North American Sales. He has strong experience and expertise in the ingredient business; he was formerly founding president and CEO of Layn USA, Inc. a leading natural ingredient supplier of sweeteners, flavors and botanicals.
These new leaders report to Chief Commercial Officer Stéphane Ducroux who joined the company in 2018.
In addition to these three new vice presidents, the company has added other members to its global and regional teams, the cost of which will be offset by internal efficiency savings.
The company has also promoted Dave Gallagher and Ken Horn to Vice Presidents of Global Key Accounts. Gallagher and Horn oversee sales to some of the company’s most important global customers and are experts in the company’s products and their applications.
Commenting on these changes, PureCircle CEO Maga Malsagov said:
“These moves will enable us to even better capitalize on the growth opportunities created by our innovation and by the increasing demand for new generation stevia ingredients. As the global leader in stevia, we are able to attract top talent to help fuel our growth, and we welcome the new hires to the PureCircle team.”
By way of background, the story of stevia is evolving. Not long ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today we offer a range of next generation stevia leaf sweeteners, including Reb M and D, which taste great and work well across multiple categories. These sweeteners help beverage and food companies increase their offerings of zero- and low-calories products without sacrificing taste.
Recent PureCircle advances enable the company to significantly boost production of our next generation stevia sweeteners – like Reb M and Reb D — which have the most sugar-like taste and are highly sought after by beverage and food companies. This means PureCircle is able to supply stevia sweeteners in the amounts customers need as they expand use of stevia – and is able to do that cost effectively for them.
In addition, as the result of its innovation, PureCircle is expanding its offerings and will sell, not just stevia sweeteners, but also protein, fiber and antioxidant ingredients from the stevia plant.